Core Values

Provide opportunities for learning and sharing for our members

Help maintain high ethical and professional standards in our industry

Provide business development education for our members

Promote the importance of quality learn-to-swim programs

Raise awareness of the importance of swim lessons in drowning prevention

Represent the interest of our association on matters affecting the swim school industry

Core Purpose

To provide resources to assist our members in achieving their goals in the learn-to-swim business.

Infant Learn to Swim Statement

The United States Swim Schools Association strongly believes that babies, toddlers and children of all ages should participate in swim lessons in a high quality aquatics program. Read more about our stance on this issue here.